Yoko London releases Treasures of the Sea. An integrated campaign created in celebration of the ocean's most coveted treasures - the pearl.

Designed to bring the brand story to the forefront, connect on a deeper level with the audience, share the inner passion for jewels and lustrous pearls, enhance brand awareness and expand the community.

The campaign is revealed through multiple chapters, telling a story through specified pearls, collections and craftsmanship. To draw attention, the Treasures of the Sea was released initially as a teaser through visuals and paid ads, inviting the audience exclusive access to insider information, product releases, brand behind-the-scenes and more. 

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